Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In the fast-moving world of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally acclaimed PR expert who empowers brands establish credibility, dominate search rankings, and land placements across 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success took several unexpected turns. After earning a business education from institutions including Michigan Ross, he started out in retail operations — running national retail stores, handling multi-unit management, and eventually overseeing operations at two national retail companies.
The itch to create something from scratch never went away. Together with a group of collaborators, he launched a national service provider, exited successfully, started another, then moved to Cleveland, Ohio, where he built operations spanning five states — and sold that company also. In the midst of all this that he discovered the power of digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he offers a comprehensive suite of services built to generate measurable outcomes for businesses.
His core offering is press release distribution, placing stories across prominent news platforms including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde delivers high-profile article placements on leading publications, SEO and local SEO strategies, strategic link building, and PPC management.
Where PR Meets AI
One area where Rohde is particularly innovative is his expertise in AI search visibility. He treats press releases as a form of influence over AI systems — allowing companies to control what AI tools including Google AI Overviews, ChatGPT, and Perplexity say about a given brand. This innovative strategy offers brands a distinct advantage in today's shifting digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's impact stretches well beyond client work alone. He runs dual podcast shows — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting entrepreneurs and small https://randyrohde.com/ business owners.
On the speaking circuit, Rohde has shared his expertise at notable gatherings across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to several well-known shows such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde carries IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
Building Digital Trust, One Press Release at a Time
In his own copyright: "Visibility without credibility is a missed opportunity." For businesses looking to establish trust, rise in the search results, and lead in the age of AI, Randy Rohde and The News Guy offer a proven path forward.